Great piece. My blurber rule as an editor is: ideally, you want one huge name and/or three very good names plus one or two more good names. Basically, your list of blurbs should be like the talent on a top NBA team. Together, their blurbs should let you tell the story of the book without having to resort to copy.
Great piece. My blurber rule as an editor is: ideally, you want one huge name and/or three very good names plus one or two more good names. Basically, your list of blurbs should be like the talent on a top NBA team. Together, their blurbs should let you tell the story of the book without having to resort to copy.