Dune Names Are Good, Actually

On language, names, and worldbuilding

Before I dive into this week’s post, I wanted to write a little note to you—my handsome, noble, generous, undoubtedly stylish, certainly well-read—subscribers. I started this newsletter two years ago with not much of a plan. A few days before my two-year anniversary, Counter Craft passed 10,000 subscribers. I truly never expected this to grow so large. …